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Bharti Airtel, one of the leading global telecommunications company with operations in 19 countries across Asia and Africa, yesterday launched the Airtel brand and unveiled the new brand identity across its operations in 16 countries in Africa.
The new Airtel brand was unveiled in the presence of His Excellency Dr Goodluck Jonathan, the President of Nigeria, along with Sunil Bharti Mittal, Chairman and
Group CEO, Bharti Enterprises in the capital, Abuja. With this development, Airtel
becomes the master brand for all the group ’s 19 operations in Asia and Africa covering over 200 million customers.However, in Africa, Airtel replaces the Zain brand and comes with the promise of delivering high quality customer benefits through
the power of global Airtel brand.
Going forward, all future new products and services ,the mobile operator said, will
follow the Airtel brand structure.The ZAP mobile money service will be re-branded Airtel Money with immediate effect. “Bharti began its African journey by promising to
deliver world-class and affordable mobile services to customers and delighting them with innovative products. I believe we are taking a major step towards delivering on this by introducing the heart of our business – the Airtel brand across our operations in Africa. Our African customers will now be able to enjoy the same best-in-class brand experience as our customers across India,Sri Lanka and Bangladesh.He further added: “We remain committed to taking our network deeper into Africa,ensuring our services touch the common man and bridge the digital divide in the continent.I am confident that over the coming years Airtel will win the hearts of customers across Africa and emerge as one of most admired brands of the
continent. ”Sunil Bharti Mittal, Chairman and Managing Director, Bharti, said:
The new Airtel brand comes with a promise to meet the emerging needs of customers with innovative, affordable and relevant solutions to empower consumers, giving them the freedom to do what they choose and provide them with the tools to meet life ’s
daily challenges.
The red primary colour of the logo reflects the warmth and vibrancy of the African
continent.
It is the colour of life and of the African sun at dusk.These qualities are reflected
in Airtel ’s brand personality of being brave and bold, sensitive and empathetic.
The new curved addition to the logo is a symbol which will help ensure instant recognition across our diverse international markets.